Flash became an Amazon Best Seller this morning, placing in the Top 10 Best Sellers in the International Mystery and Crime segment. That felt good!
High rankings are always the results of promotions of one sort or the other, and usually many sorts. Going for the Gold, NYT #1, Publishers and authors plan to have multiple sales promotion events coincide all on the same day/week, which is where all those pre-orders and talk show appearances come into play. For my little promotion I just combined sale pricing on Amazon with a Book Blast advertisement. 36% of Book Blast Add clickers went on to buy the book, which tells me my marketing materials were well received.